MMOTORRYNDEALER INTELLIGENCE
THE MOTOR DEALER OPERATING SYSTEM

Know what to buy.
Know what to pay.

Motorryn brings sourcing, auction intelligence, stock control, CRM, aftersales, SEO and social media into one dealer command centre.

UK-first intelligenceDealer-grade workflowHuman decisions stay in control
OPPORTUNITY BOARD

Example strongest buy

BMW 330e M Sport
91Motorryn score
£3.5kIndicative margin
22–31Likely days to sell
BUY Strong demand · low stock risk
Development example — live auction and valuation feeds are not yet connected.
Stock value£1.84mExample dashboard
Vehicles in stock8317 need attention
Leads this month24138 awaiting follow-up
Organic visibility74%SEO opportunity score
Retention opportunities29Customers to re-engage
UK AUCTION & TRADE SOURCING

Vehicle Intelligence

See the commercial case before you commit capital.

BUY Score 91

BMW 330e M Sport

Strong specification and demand profile. Verify service history, tyre condition and auction fees before purchase.

GUIDE BUY£18,800
RETAIL£22,950
PREP£620
CONSIDER Score 77

Audi Q5 40 TDI S line

Commercially viable at the right money, but condition and preparation exposure need checking.

GUIDE BUY£22,400
RETAIL£26,995
PREP£880
AVOID Score 43

Jaguar I-PACE HSE

Weak demand and higher risk make capital exposure unattractive without a materially lower purchase price.

GUIDE BUY£14,300
RETAIL£17,995
PREP£980
ONE DEALER COMMAND CENTRE

From source to retained customer.

01 SOURCE

Find opportunities

UK auction, trade and supplier stock intelligence focused on the vehicles your market needs.

02 DECIDE

Understand the buy

Value, risk, condition flags, likely preparation, margin and recommended purchase ceiling.

03 SELL

CRM & leads

Capture every enquiry, speed up follow-up and keep each customer moving through the sales pipeline.

04 GROW

SEO & social

Turn stock, reviews, offers and expertise into local visibility, useful content and measurable campaigns.

05 RETAIN

Aftersales

Delivery follow-up, MOT, service, reviews, part exchange, replacement cycles and lapsed-customer reactivation.

BUYING INTELLIGENCE

Stop buying blind.

Motorryn is designed to explain the decision rather than simply present stock. A dealer should see what the vehicle is worth, what to inspect, where the risk sits, the maximum sensible purchase price and the likely commercial outcome.

Auction intelligenceMarket pricingCondition riskPrep allowanceMarginStock turn
DEALER GROWTH

More than a stock system.

SEO, local search, social content, review management, CRM and aftersales sit alongside the vehicle intelligence so the dealer can improve the whole business, not one isolated task.

MOTORRYN

Better buying. Better selling. Better retention.

A dealer operating system built around decisions, customers and growth.

Explore the dealer system